Memes

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture—often with the aim of conveying a particular phenomenon .
Memes do this through the processes of variation , mutation ,  competition ,  and inheritance , each of which influences a meme's reproductive succes. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts . developments in neuroimaging may make empirical study possible .

meme is a virally-transmitted photograph that is embellished with text that pokes fun at a cultural symbol or social idea.

The majority of modern memes are captioned photos that are intended to be funny, often as a way to publicly ridicule human behavior. Other memes can be videos and verbal expressions. Some memes have heavier and more philosophical content.
It is a worldwide social phenomenon, and memes behave like a mass of infectious flu and cold viruses, traveling from person to person quickly through social media.

The word meme is a neologism coined by Richard Dawkins. It originated from Dawkins's 1976 book The Selfish Gene. Dawkins's own position is somewhat ambiguous: he welcomed N. K. Humphrey's suggestion that "memes should be considered as living structures, not just metaphorically and proposed to regard memes as "physically residing in the brain .
Some commentators in the social sciences question the idea that one can meaningfully categorize culture in terms of discrete units, and are especially critical of the biological nature of the theory's .
Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate .

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